Instagram_2/7

We helped Instagram create a new platform that shaped a new way of shopping, discovering, sharing and buying the products we love. Allowing users to shop directly from the latest trends, cultures and influencers they love.

Icon Design
Design Strategy
Brand Guidelines
Activation Work

What makes shopping through Instagram unique is that people would be shopping through influencers instead of a shop. People will consume products through an influencers Point of View rather than a Point of Sale.

We created over hundreds of icons that represent shopping.

Agency
Character NY

Client
Instagram

Creative Directors
Virgilio Santos
Manuel Dilone

Design Director
Gera Frascaroli
Cris Mascort

Senior Designer
Jon Marsh

Designer
Shu-Yu Hsiao

Motion
Johnny Lee

Project Management
Teri Kaplan

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