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1/ST1/6


The Stronach Group, a leading name in America’s oldest sport, partnered with us to help change and reimagine the sport of kings and queens, horse racing. With such a rich sport we created a visual, unique brand that the sport has never seen before, 1/ST.
Visual Identity System
Motion Design
Brand Guidelines
Print Collateral
Campaign



Within the 1/ST brand we created sub brands for their four iconic venues inspired by the geometry of racing. The 4 venues include:
Maryland Jockey Club
Santa Anita Park
Golden Gate Fields
Gulfstream Park




MJC







Maryland Jockey Club
Maryland, Baltimore
EST 1999





GGF








Golden Gate Fields
San Francisco, CA
EST 1989







Agency
Character NY
More on
character.co
Creative Directors
Virgilio Santos
Manuel Dilone

Design Directors
Cris Mascort

Senior Designer
Jon Marsh
Design
Shu-Yu Hsiao
Junki Hong

Strategy
Lauren Wong

Project Management
Teri Kaplan




EMAIL: SHUYU0412@GMAIL.COM — IG: SHUYU.HSIAO — EMAIL: SHUYU0412@GMAIL.COM — IG: SHUYU.HSIAO — EMAIL: SHUYU0412@GMAIL.COM — IG: SHUYU.HSIAO — EMAIL: SHUYU0412@GMAIL.COM — IG: SHUYU.HSIAO — EMAIL: SHUYU0412@GMAIL.COM — IG: SHUYU.HSIAO — EMAIL: SHUYU0412@GMAIL.COM — IG: SHUYU.HSIAO — EMAIL: SHUYU0412@GMAIL.COM — IG: SHUYU.HSIAO — EMAIL: SHUYU0412@GMAIL.COM — IG: SHUYU.HSIAO — EMAIL: SHUYU0412@GMAIL.COM — IG: SHUYU.HSIAO — EMAIL: SHUYU0412@GMAIL.COM — IG: SHUYU.HSIAO — EMAIL: SHUYU0412@GMAIL.COM — IG: SHUYU.HSIAO — EMAIL: SHUYU0412@GMAIL.COM — IG: SHUYU.HSIAO —