Salio

Salio is a New York based socks label created to investigate, experiment and push boundaries via the medium of socks. Salio is a concept for the future rooted in experimentation and investigation. It’s initiating your ideas into existence. It’s recognizing that we’re more capable of conquering the impossible than we think.

Brand Identity
Website Design
Packaging
Art Direction
Brand Guidelines

Salio’s branding is simple yet bold, taking characteristics from the strategy. Salio Socks is all about being experimental and it reflects across the design of the socks itself. We didn’t want the branding to outshine the playfulness of the socks so we paired it with something timeless that doesn’t take away from the socks itself.

Shu Design

Client
Salio

Creative Directors
Shu-Yu Hsiao
Wei-Hung Chen

Designers
Shu-Yu Hsiao
Wei-Hung Chen

︎ Previous Project

Shu is a Taiwanese graphic designer based in New York City. She currently works at Google Creative Lab.

Info

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Salio